Yova is a solo project created & nurtued by everyone's friend, Mason.
By: Brittany Deitch
Yova (@y0vv4) has grown along with Mason and provided a voice for the pivotal moments of her personal journey as an artist and person. Mason talks with us about her experiences with the intimacy that is sharing such a personal form of art and expressing herself without restraint. Through watery and spacey noises, the themes she aims to express leak through to others in a unique way, and resonate similarly.
Mason keeps a list of individualistic words, ones that cannot be replaced, often pulling from it to create a mystical story when she finds a sound that expresses something inside her. Piecing together words and sound with such caution, Mason tries to speak for the Earth itself. The resulting music is hard to fully describe with words, but we try anyway! :-]
Like a culmination of waves, or a bunch of trees rustling with the wind, everything feels melted into itself when listening to new single "Reprogramming." It is overwhelming but soft, echoey but quiet, and human yet so inhuman. It feels like feeling.
⭐️⭐️⭐️⭐️ Check out YOVA on Spotify to find some of Mason's solo work, and Mystic Prize on Spotify for stuff from her collaborative project. ⭐️⭐️⭐️⭐️